ATTN: Speakers, Writers, Consultants & Info Marketers...
"The Determining Difference in How Much Money You Make as a Speaker, Writer, and Consultant Comes Down to This Single Question... "
Do You Have a Unique Solution for an Identifiable Group of People - With Money?
Coeur D'Alene, Idaho
What Makes You Unique?
In a world of competition it's essential that you identify and go to market with what makes you absolutely, compelling and different from everyone else in your market. I've been helping speakers, writers, consultants and info-marketers to discover their uniqueness, sharpen their gifts and talents into a popular book, an in-demand keynote speech.
I know what it's like. I started from scratch to become a speaker, doing training and experimenting with writing my first keynote speech.
I started writing my first book and believe me, I came up with some terrible stuff and some stuff that works and I failed forward. It took me about 2 years to get into paid professional speaking and 2 years later I was earning $5000 for a 1 hour humorous motivational keynote speech, with a popular (buzzy) book, and speaker bureaus calling to put dates on hold for me. 2 years after that I began a 4 year period in which I earned more than $1,100,000 (yes, that's 1.1 MILLION dollars in speaking fees.)
And then, one day a client asked me... "How do you do this? How do you keep coming up with amazing book, speech, and product titles?"
And Then It Hit Me!
"The Greatest Asset You Can Have in Your Business, is a Unique Solution to a Problem Faced by an Identifiable Group of People - With Money"
How Do You Create Your Unique Solution?
Most people try to come up with their big idea using one of these methods:
- Think really hard.
- Drink lots of coffee and think really hard
- R & D (ripoff and duplicate) others by putting a "spin" on existing things that used to work
- Go away (beach, mountains, cabin, sensory deprivation tank, sweat lodge) and think really hard
- Ask others who don't have one either
- Buy expensive internet marketing programs that are not made for writer's and speakers
- Look at what people are buying Look at what other people are selling and saying their are making money with
- Think really, really, hard this time...
Do These Methods Work?
Actually, once in a while you might get lucky and amidst all this activity hit the jackpot.
This happened to Michael Gerber with The E-Myth, Seth Godin with Permission Based Marketing, Malcom Gladwell with The Tipping Point, Rick Butts with The Safari Adventure Company, 
Timothy Ferris with The 4 Hour Work Week and a host of other truly good books that broke through the noise and became the foundation of an extremely successful speaking/consulting business.
Each of these books contain a clear Wisdom Thesis, although none of these authors save one, ever heard of the Wisdom Thesis because I discovered it after they were written by reverse engineering my own success and the IMPACT and SEQUENCE of these powerful, highly viral books.
If you think really, really, hard and get really, really, lucky you might create a big league bestseller, too.
If you are lucky.
But, The Reality Is
Most people, even intelligent and well meaning passionate people will never come up with a truly unique idea that solves a problem faced by an identifiable group of people with money, and create a book that gets their attention and the vocabulary and language that attracts big sales and big league media attention.
Let's Face the Truth
"Spontaneous creativity is extremely unpredictable. Writing your first highly successful book is as elusive as turning straw into gold."
But, after years of doing it by accident, and helping hundreds of other speaker, author, consultant clients and info-marketers, I've discovered a powerful step by step system that eliminates luck, and consistently produces the holy grail for us all - a unique solution for an identifiable group of people - with money!
Introducing:
The Wisdom Thesis Seminar
The Wisdom Thesis Seminar is a highly interactive, inductive experience.
I'll take you by the hand and walk you through this amazing process, step by step, combining both your and my experience, gifts and talents to help you discover your Wisdom Thesis.
When you sit down and do this process, with me, I promise your life will never be the same.
The Wisdom Thesis is a 5 step template for finding not just one - but many - unique solutions for an identifiable group of people - with money.
I will teach you exactly how to use the Wisdom Thesis over and over forever so you can instantly create:
- Your Unique and Powerful Message
- Your Bestselling Buzzy Book
- Your In-Demand Keynote Speech
- Profitable Products and Services
- and even blog posts, articles, seminars and workshops that your clients will beg you to sell them.
The Wisdom Thesis Seminar is a 4 week course where I will take you step by step through the model, explaining every step, so you can use it to create your own books, speeches, and more on demand.
Each week I'll deliver the content live along with companion video and audio resources uploaded into the exclusive members area and I'll answer all your questions.
Each session will be recorded and available to you in the members area to stream and play and to download so you can listen or watch any time.
You'll record your ideas, vocabulary, progress and the insights that will populate your book, speech, products and marketing in The Wisdom Thesis PowerBook. This invaluable resource will become the backbone of your successful business and you'll be able to print blank copies of all the exercises and activities over and over as you grow and expand your business and write more books, speeches and create new content!
Module 1:
Examine the Existing System
How to Position Yourself as a Wise Thought Leader
Most of focus on "How To" information. How to is worth money, but, selling your how-to information is impossible to protect from copy-cats. Once your information is out there anyone can (and will) knock it off and then "Your How to Becomes Me-Too." I'll show you how to position yourself as "The Wise Person." Clients seek out wisdom and pay you the highest fees.
- Why "How-To" is me-too and selling your content is a commodity that is really hard to monetize.
- How to position yourself as a purveyor of your wisdom - the highest value and impossible to ripoff.
- How The Wisdom Thesis works step by step.
- How the power of each step is used to create tons of unique content for marketing, products, books, speeches and more.
- In depth presentation of Step 1 - Examine the Existing System.
When you finish Module 1 you'll have a clear picture of yourself as a big league professional and which market niche and topic you can dominate. Now that you've got "The Existing System" down and done the challenge activity, you are ready to dive into Week 2.
"The Wisdom Thesis is the Best Money I Ever Spent on My Business"
"I believe in investing in myself via seminars, training, and consultants.
Rick's training is dynamic and filled with insights I use on a daily basis now.
The Wisdom Thesis training has been the best investment I've ever made in my business."
~ Jean Kuhn
Author, Speaker, Franchising Expert
Chicago, IL
Module 2:
Finding the Fail Point
Identifying the Hidden Problems You Can Solve For Your Highest Paying Clients
There is no way to describe the power of this module until you've been through Module 1. Once you complete Module 1 you will have crossed the threshold into the New World of the Wisdom Thesis and you'll feel like blinders have been removed from your eyes and someone has handed you powerful X-Ray glasses.
Your progress will be accelerated and as you go through The Fail Point in Step 2 your velocity will increase fast and you'll be writing pages of ideas and wishing you could type faster!
Most businesses are far from smooth. They have real problems, usually related to people, relationships, and communication.
These are the toughest problems, the one's that have your clients squeezing the steering wheel as they drive to and from the stress factory. I'll show you how to discover these painful frustrations, so you can create compelling solutions and become the genius consultant they have been waiting to hire.
You'll Learn:
Why most consultants and authors only scratch the surface with "how to" steps for any industry, and where to look for the highly emotional and impacting Fail Points that you can turn into a highly attractive book your target clients will beg to read.
My secret Fail Point Finder that goes way beyond what most of your competition is aware of or talking about that take you deep inside your clients trust and connection around understanding the truth.
You'll collect your unique Fail Point Vocabulary.
How did Michael Gerber come up with The E-Myth? I'll show you how the power of the fail point introduces your products and services as you start to create your Buzzy Book around the Fail point.
You'll become an expert in the REAL issues in your client's business that your competition are oblivious to, and how to mine these issues and turn them into opportunities to position yourself as a Wise Person, a Wisdom Thesis Consultant whom they must hear speak, and buy your books products and hope one day to be able to afford to hire you.
"Rick Butts' Wisdom Thesis is the Best Kept Secret Online"
"When I met Rick I had an idea for a very narrow niche business. I was working in the corporate world and despite my passion, I wasn't sure how to get the attention of the people I knew I could help.
I attended one of Rick's Wisdom Thesis Live Workshops, and I can truly say that I've taken months, probably years, off the learning curve. I've finished a book that is so professional and so ideal that the title alone is getting me clients!
Rick is more than just a creative savant, he has an almost supernatural ability to language my abilities and passions into titles, marketing language, keynote speeches, and truly powerful marketing and media."
Sonya Ramsey
Author: The Destiny Deception - Satan is Lying to Women... Again!
Los Angeles, CA.
Module 3:
Ask the Shadow Question & Create Your Theoretical Solution
Discover the Creative Writing Method Stephen King Used to Create Bestselling Novels to Create Your Very Own Unique, Attractive, and Profitable Books, Speeches, Products & Services
Build on the power of all the good work you've done so far and all the unique content you've created and follow the system forward to ask the Shadow Question for deeper connection to the emotional challenges your clients face and you will discover the real solution.
You'll have created multiple fail points and problems that you can solve for your clients and now I'll show you how to go forward and create extremely valuable solution for them that you can turn into articles, books, speeches, products, blog posts, and all the media and marketing you'll need to sell them all!
The Shadow Question / Theoretical Solution Model
Use my Stephen King Creative model to create new solutions using this real world research and yes, WISDOM, to create your unique solution for the clients you've so clearly identified and understood.
Module 4:
Create Your New System
Monetizing Your Wisdom into Multiple Streams of Income
This is the Holy Grail - your duplicatable system based on your new Wisdom Thesis. I'll show you how to take the right components of all your development work and build your Buzzy Book, your in-demand keynote speech, your products, services and yes, your new USP!
Note from Rick: The information in this part of the program is so intensely private and unique that I cannot share or describe it here, and frankly without going through the first three modules you wouldn't comprehend it anyway.
I don't say this to be a wise-guy, but because it's true.
Ask anyone who has gone through the Wisdom Thesis LIVE in the last 12 months start to finish and they'll explain why you simply have to EXPERIENCE this highly interactive inductive model because that is the only way for you to generate the basic foundational content from inside you and your experience, then to sharpen and develop it into your Wisdom Thesis.
BONUSES
1. Complete Workbook for download and print
Over the last year I've created and improved the exercises and activities from the live program into highly effective instruments and systems for collecting your ideas and languaging your wisdom thesis. You'll get it all in a printable PDF clean document you can use over and over to create big ideas, books, products, seminars and more.
2. Action Challenges for Each Module
It's one thing to just tell you stuff - another entirely for you to experientially take action and get your own results. I'll provide you with action challenges at the end of each module. You'll be expected to complete them before the next session and to the degree you go the work - you'll get your own breakthrough results and you'll learn how to "play" the Wisdom Thesis components just like any sport or activity!
3. Open Q and A on Every Session
People pay a lot of money to show me their ideas and get feedback and collaboration. At the conclusion of each session the floor is yours and I'll stay and answer as many questions as I can.
The amazing part of the Q and A sessions is how much you learn from listening to other smart and clever people as they go through the system in the same place as you - and how much easier it is to understand the ideas as you see your friends and peers applying them.
I can't emphasize enough just what an EXPERIENCE this is!
4. All Sessions Recorded and Available to You for Download (yes you can download and keep all the audio and video in the members area to your computer, iPad or other device to use and listen to again and again - forever.)
It's a popular strategy online today to make you log in to the members area to watch the videos or listen to the content. I understand this as it's an attempt to keep the good stuff private inside the members area.
I'm going to give you full downloads of the training modules and expect you to me wise enough to know that if you share these powerful training modules you are only creating competition for yourself.
All sessions recorded and available to you to download and listen to or play over and over on your computer or smart device.
5. $500 Discount Coupon for The Wisdom Thesis LIVE Seminars
I'm presenting The Wisdom Thesis in LIVE 2 day seminars in select cities in North America (and maybe Aruba) this year. As an attendee and investor in The Wisdom Thesis Online Seminar you'll get a $500 discount ticket you can use to attend a live event at a crazy low price!
Real World Price for The Wisdom Thesis Seminar $1000
Bonus Sessions $500
Discount Coupon $500
Total Value of this Program is $2000
But for the next 72 Hours Only
Your Price Today:
Just $297
And It Comes with This 30-Day "No Questions Asked" Priority Guarantee!
So Act Now!
If you can't complete this system within the next 30 days, I demand you fire me from your business and you get your refund. But I'm confident you'll stay in, you'll implement our systems, and you'll send us a testimonial telling us how much more you've accomplished after finding us and taking our training.
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P.S. Wisdom Thesis | Rick Butts is a single payment membership site. You will need the Adobe Flash plugin installed (free and included with most browsers), or a video player capable of playing WMV files if you want to watch the videos offline. P.P.S. After signing up, your account will be instantly activated and you will have access to the first of the training videos in the next few minutes.